The course focuses on a) history, evolution, growth & development of international business b) reasons for existence of MNCs and their strategies c) Government policies and procedures applicable for Global Business. This course is designed to impart sound knowledge about Global Business operations through lectures, seminars, case studies and Group Discussions to make learning challenging.

● To evaluate the effectiveness of the Globalisation concept in the 21 st Century.

3.CO-3 - Evaluate the effectiveness of the Globalization concept in the 21st century.

5.CO-5 - Able to develop a detailed documentation as it is required for an export based orinternational operations running organizations.

Evolution of international business, nature of international business, need & importance of International Business, stages of internationalization, MNC s and India, OECD Guidelines for Multinational Enterprises. a)Concepts and Principles b) General Policies c)Disclosure, d) Employment and Industrial Relations, e) Environment, f) Combating Bribery, g) Consumer Interests h) Science and Technology, i) Competition., j) Taxation, (EPRG) approaches to international business, theories of international business – Mercantilism , Absolute Advantage, Comparative Advantage, Factor Endowment, Competitive Advantage, Tariff and non-tariff barriers, Introduction to Political, Economic, Social-Cultural & technological environment of international business.

International business analysis- modes of entry- exporting (direct and indirect) licensing, franchising, contract manufacturing, management contracts, turnkey projects, Joint ventures- Mergers and Acquisitions- Foreign direct investment -Comparison of different modes of entry

Meaning- Definition and Features, Globalization-Advantages and Disadvantages, Socio–Cultural, Political &Legal and Economic Implications, Globalization and India, GATT and WTO

Information required, Sources of information, International marketing information System, International marketing Research.

Trade and Balance of payment, Current items, Capital Items, Disequilibrium of balance of payments and rectification, components of International financial systems, FOREX market, Euro currency market, IMF and International Monetary system, Exchange Rate determination (Concept only), Capital account convertibility.

Export credits, Method and sources of credit, Methods of payments in International Business, Financing techniques, RBI and EXIM bank – Roles, functions in exports. Important Trade Terms in International Trade:[Introduction: CIF, F.O.B, F.O.B Contract with additional services, F.O.B Contract (Buyer contracting with carrier), FAS, EX SHIP & Arrival Contracts,, C& F, EX WORKS & EX STORE CONTRACTS, FOR CONTRACTS, SALE OF A CARGO & EX- QUAY Contracts. Export and import procedure, document required their relevance

Assistance and Incentives to Indian Exporters, Export Promotion measures/Schemes: Market development assistance, Cash compensatory scheme, duty drawback scheme, Replenishment licensing scheme, Duty exemption scheme. Role and functions of DGFT, IIFT, RBI, ECGC & EPCs in promoting international trade, FDI Trends, Rules and regulations.

Rakesh, M. J. (2013). International Business, New Delhi, Oxford University Press

Laura, H. &amp; Werhane, P. H. (2013). The Global Corporation, Routledge Taylor & Francis Group, New Delhi

John, B. C., &amp; Parboteeah, K. P. (2011). International Business: Strategy and the Multinational Company, Routledge Taylor &amp; Francis Group, New Delhi

Charles, H. (2011). International Business: Text &amp; Cases, New Delhi, Tata McGraw Hill

ESE- For 30 Marks- Written Exam conducted for 2 hours for 50 Marks converted to 30

School of Business and Management

CHRIST (Deemed to be University)

Course Plan Undergraduate Programmes

SECTION I

Programme	BBA FIB
Academic Year	2023-24
Course Code & Name	BFIB441A
Course Type	Global Business
Semester	IV
Hours & Credits (1 Credit = 15 hours)	60 hrs & 4 Credit
Course Anchor	Dr. D. Sandhya
Course Facilitators at Bangalore, Central Campus
Course Facilitators at Bangalore, BGR Campus	Dr. Shikha Bhagat and Dr. Manisha Saxena
Course Facilitators at Bangalore, Kengeri Campus
Course Facilitators at Delhi, NCR Campus	-
Course Facilitators at Pune, Lavasa Campus	-
Course Facilitators at YPR Campus	Dr. Priya Vinod priya.vinod@christuniversity.in
Course Anchor & Faculty Contact information	Dr. D. Sandhya E-Mail ID: sandhya.d@christuniversity.in Mobile No: 9916036522
Class Guidelines	Students are required to adhere to the norms of conduct as specified in the School of Business and Management Class Guidelines Document. Students are expected to follow additional policies and guidelines for this course: Active participation in discussions and class activities is encouraged. Late submission of assignments will be facing deduction of 10% for each day Presentation schedules, if any, must be strictly adhered to.
Course Description	Growing importance of globalization makes it mandatory for every budding manager to be well versed with the dynamics of International Business. This course intends to familiarize the students of management with the advanced knowledge of global business scenarios from an Indian perspective.
Course Objectives	This course intends To provide clarity on the basics of Global Business and Trade. To identify the different modes of Global Business expansion To evaluate the effectiveness of the Globalization concept in the 21st Century. To analyze the importance of Global Business-related institutions. To develop the documentation regarding export finance and promotion.
Course Outcomes (CO)	On having completed this course students should be able to: CLO1 Explain the basics of Global Business and trade. CLO2 Identify the different modes of Global Business expansion. CLO3 Evaluate the effectiveness of the Globalization concept in the 21st century. CLO4 Analyze the importance of Global related institutions. CLO5 Create detailed documentation as it is required for export-based or international operations running organizations.

Course Focus

Course Focus	The course focuses on the global institutions and mechanisms that help the businesses to enter foreign markets
Domain Skills	Employability, Skill Development, and Entrepreneurship
Needs met	Local None Regional None National None Global Unit I , Unit II ,Unit III , Unit IV, Unit V , Unit VI , Unit VII
Cross-Cutting Issues Addressed	Cultural Diversity Ethical Consideration Political and Regulatory Sustainability Geopolitical risks
SDG Goal	SDG 17 Partnership for the Goals

Terminology**

Programme Learning Goals (PLGs)

Programme Learning Objectives (PLO)

Course Objectives (CO)

Course Learning Outcomes (CLO)

Revised Blooms Taxonomy Level (RBTL)

Continuous Internal Assessment (CIA)

End Semester Examination (ESE)

SECTION II

Syllabus Coverage

Module/ Unit /Topic number and title

Module/ Unit /Topic details (Topics under the unit)

Week (starting and end dates)

Hours per week

Teaching learning methods used)/ activities and or class trips/ dates for assessment

Resource/ Reference details

I INTRODUCTION TO GLOBAL BUSINESS

Evolution of international business,

nature of international business,

need & importance of International Business,

stages of internationalization,

MNCs and India,

OECD Guidelines for Multinational Enterprises.

a) Concepts and Principles

b) General Policies c) Disclosure,

d) Employment and Industrial Relations,

e) Environment,

f) Combating Bribery,

g) Consumer Interests

h) Science and Technology,

i) Competition.,

j) Taxation,

(EPRG) approaches to international business,

theories of international business Mercantilism, Absolute Advantage, Comparative Advantage, Factor Endowment, Competitive Advantage,

Tariff and non-tariff barriers,

Introduction to the Political, Economic, Social-Cultural & technological environment of international business

W1, W2 and W3

4 Hrs per week

(Total 10 hours)

Start the unit by asking the students to identify 10 Desi products and 10 videshi products.

Lecture and case discussion

Fieldwork- Identifying a company Discuss the social, cultural, political, economic and technological factors influencing the business. ( All factors related to same company or different companies can be studied)

Rakesh, M. J. (2013). International Business, New Delhi, Oxford University Press

International Business by K. Ashwatappa , 6th Edition

John D. Deniels and Lee H Daniels & Radebaugh, (2018). 16th Edition, International Business, Pearson Education Publications

Unit II MODES OF ENTERING GLOBAL BUSINESS

International business analysis-

modes of entry- exporting (direct and indirect) licensing, franchising, contract manufacturing, management contracts, turnkey projects, Joint ventures- Mergers and Acquisitions- Foreign direct investment

Comparison of different modes of entry

W3-W4

4 hrs. per week

(Total 6 hours)

Lecture and case discussion

Fieldwork- Identifying a company Identify the nature of the business, Modes of entry, why that particular mode was chosen?, Benefits and challenges faced

Rakesh, M. J. (2013). International Business, New Delhi, Oxford University Press

International Business by K. Ashwatappa , 6th Edition

John D. Deniels and Lee H Daniels & Radebaugh, (2018). 16th Edition, International Business, Pearson Education Publications

Unit III GLOBALIZATION

Meaning- Definition and Features,

Globalization-Advantages and Disadvantages,

Socio-Cultural, Political &Legal and Economic Implications,

Globalization and India,

GATT and WTO

W5-W6- W7

4 hrs per week

(Total 9 hours)

Lecture and case discussion

Group Discussion/ Student Presentation

Rakesh, M. J. (2013). International Business, New Delhi, Oxford University Press

International Business by K. Ashwatappa , 6th Edition

John D. Deniels and Lee H Daniels & Radebaugh, (2018). 16th Edition, International Business, Pearson Education Publications

Unit IV INTERNATIONAL MARKETING INTELLIGENCE

Information required,

Sources of information,

international marketing information System,

International Marketing Research.

W7-W8- W9

4 hrs per week

(Total 8 hours)

Lecture and case discussion

Rakesh, M. J. (2013). International Business, New Delhi, Oxford University Press

International Business by K. Ashwatappa, 6th Edition

John D. Deniels and Lee H Daniels & Radebaugh, (2018). 16th Edition, International Business, Pearson Education Publications

Unit V INTRODUCTION TO GLOBAL FINANCE

Trade and Balance of payment, Current items, Capital Items,

Disequilibrium of the balance of payments and rectification,

components of International financial systems,

FOREX market,

Euro currency market,

IMF and International Monetary system,

Exchange Rate determination (Concept only),

Capital account convertibility.

W10-W11- W12

4 hrs per week

(Total 9 hours)

Lecture and case discussion

Guest Lectures by Industry Experts on Global Finance

Rakesh, M. J. (2013). International Business, New Delhi, Oxford University Press

International Business by K. Ashwatappa, 6th Edition

John D. Deniels and Lee H Daniels & Radebaugh, (2018). 16th Edition, International Business, Pearson Education Publications

Unit VI EXPORT FINANCING AND DOCUMENTATION

Export credits,

Method and sources of credit,

Methods of payments in International Business,

Financing techniques,

RBI and EXIM bank Roles, functions in exports.

Important Trade Terms in International Trade:
[Introduction:

CIF,

F.O.B,

F.O.B Contract with additional services,

F.O.B Contract (Buyer contracting with carrier),

FAS,

EX SHIP & Arrival Contracts,

C& F,

EX WORKS & EX STORE CONTRACTS,

FOR CONTRACTS,

SALE OF A CARGO & EX- QUAY Contracts.

Export and import procedure,

document required their relevance

W12-W13-W-14

4 hrs per week + 4 hrs per week

(Total 9 hours)

Lecture and case discussion

Google test related to various trade terms

Rakesh, M. J. (2013). International Business, New Delhi, Oxford University Press

International Business by K. Ashwatappa, 6th Edition

John D. Deniels and Lee H Daniels & Radebaugh, (2018). 16th Edition, International Business, Pearson Education Publications

Unit VII

EXPORT PROMOTION

Assistance and Incentives to Indian Exporters,

Export Promotion Measures/Schemes:

Market development assistance,

Cash compensatory scheme,

duty drawback scheme,

Replenishment licensing scheme,

Duty exemption scheme.

Role and functions of DGFT, IIFT, RBI, ECGC & EPCs in promoting international trade,

FDI Trends, Rules and Regulations.

W15-W16- W 17

4 hrs per week

(Total 9 hours)

Lecture and case discussion

Activity to explain the various export promotion schemes and export promotion agencies

Rakesh, M. J. (2013). International Business, New Delhi, Oxford University Press

Reference Books:
1. Laura, H. & Werhane, P. H. (2013). The Global Corporation, Routledge Taylor & Francis Group, New Delhi
2. John, B. C., & Parboteeah, K. P. (2011). International Business: Strategy and the Multinational Company, Routledge Taylor & Francis Group, New Delhi
3. Varma, S. (2013). International Business, New Delhi, Pearson Publication

SECTION III

Mapping:

Course Outcomes	Programme Outcomes (please take up the strength mapping here; map your COs to POs at - : No alignment, 1: Low Alignment, 2: Moderate Alignment, 3: High alignment. Please note PO=PLO)
Course Outcomes	PLO 1.1	PLO 1.2	PLO2.1	PLO2.2	PLO3.1	PLO3.2	PLO4.1	PLO4.2	PLO5.1	PLO5.2
CLO-1 Explain the basics of Global Business and trade.	-	-	-		-	-			3	-
CLO-2Identify the different modes of Global Business expansion.	-	-	-		-	-			3
CLO-3 Evaluate the effectiveness of the Globalization concept in the 21st century.	-	-	-		-	-			3
CLO-4 Analyze the importance of Global related institutions.	-	-	-		-	-			-	3
CLO-5 Create detailed documentation as it is required for an export based or international operations running organizations.	-	-	-							3

PLG: 5 Global Mindedness
PLO5.1 Interpret the global business environment (RBTL5) PLO5.2 Create strategies to equitably address issues in a multicultural environment (RBTL6)
Sl. No	Course Objectives	Parameters of PLO	Component of Assessment (including ESE)	Course Learning Outcomes (CLO)
1	To provide clarity on the basics of Global Business and Trade	LRNG business needs	CIA I & CIA 2	Explain the basics of Global Business and trade.
2	To identify the different modes of Global Business expansion	LRNG business needs	CIA I, CIA 2, ESE	Identify the different modes of Global Business expansion.
3	To evaluate the effectiveness of the Globalisation concept in the 21st Century.	Global Business Environment	CIA 2, ESE	Evaluate the effectiveness of the Globalization concept in the 21st century.
4	To analyse the importance of Global Business-related institutions.	International business challenges	CIA 3, ESE	Analyze the importance of Global related institutions.
5	Create detailed documentation as it is required for an export based or international operations running organizations.	Multicultural business strategies	CIA 3, ESE	Create a detailed documentation as it is required for an export based or international operations running organizations.

Assessment Outline

Component of Assessment	Description of the Assessment	Units covered	Maximum Marks	Weightage	Total Marks
CIA I	Individual Assignment	1& 2	20	100%	20
CIA II (MSE)	Mid Semester Examination	1.2.3.&4	50	50%	25
CIA III	Group Assignment	5,6&7	20	100%	20
ESE	End Semester Examination	All Units	50	60%	30
School Guidelines & Cohort guidelines applicable for the assessments	Minimum class attendance percentage for submission of assignments Submission of drafts for feedback Opportunities given for improvement Penalty for late/ non submission (As per the School/University policy) Plagiarism prevention guidelines (As per the School/University policy) Attendance	75% Yes Yes 5 marks (out of 20) Submitted Assignment will be reviewed for plagiarism	5	100%	5

Mapping the Course Outcomes with the components of assessment

Course Outcomes	CIA I	CIA II	CIA III	ESE
CO 1 Explain the basics of Global Business and trade	A report on MNC strategies (10Marks)	Written Examination (10 Marks)
CO 2 Identify the different modes of Global Business Expansion	A report on MNC strategies (10Marks)	Written Examination (10 Marks)		5 Marks
CO 3 Evaluate the effectiveness of the Globalization concept in the 21st century.		Written Examination (5 Marks)		5 Marks
CO 4 Analyze the importance of Global related institutions.			A Report on Export Promotion Measures (5 Marks)	10 Marks
CO 5 Create detailed documentation as it is required for export-based or international operations running organizations.			A Report on Export Promotion Measures (15 Marks)	10 Marks

SECTION IV

CIA I Details

Course Objectives	CLO-1 To provide clarity on the basics of Global Business and Trade CLO-2 To identify the different modes of Global Business Expansion
Individual Assignment Details	CIA 1: A report on MNC strategies Students are supposed to take two MNCs an Indian MNC operating in another country and a foreign MNC operating in India. Understand the various OECD guidelines practiced in these companies, Study the ethical Dilemma, evaluate their competitive strategies, and propose suggestions based on the findings. Prepare a report comparing and contrasting the two MNCs. The report is an individual assignment and must be submitted to Google class room.
Assignment description	Take two MNCs An Indian MNC operating in another country and a foreign MNC operating in India. Examine the factors below and prepare a report comparing and contrasting the two MNCs. Brief Introduction of the MNCs- Inception, History, Nature of Business, Area of Operation Understand the various OECD guidelines followed by the chosen companies Describe the Ethical Dilemma in detail in these organizations Analyze the competitive strategies adopted by the two MNCs, including their modes of entry into international markets Propose the different suggestions/ Action Plan based on your critical thinking Prepare a report on the two MNCs comparing and contrasting the above aspects
Submission mode	Google Classroom
Submission deadline	18th January 2024
Individual/Group Assignment	Individual Assignment
Submission Guidelines	Font Style: Times New Roman Font size: Content 12, Sub heading 14, Main heading 16. Headings should be left aligned and content must be equally justified. Numbering of chapters and subchapters needs to be done. Eg, chapter 1, 1.1, 1.1.1, etc. No two students can take the same two companies; however, they can pick up companies from the same Industry. Minimum ten pages of assignment Submit it in PDF format, and the Name of the file must be the student register number

Evaluation Rubric CIA I
PLG: 5 Global Mindedness
PLO5.1 Interpret the global business environment (RBTL5)
CLO: 1 Explain the basics of Global Business and trade.
Maximum Marks: 20
Criteria / Weightage*	(5) Excellent	(4) Very Good	(3) Good	(2) Average	(1) Below Average
Assess the various OECD guidelines 5 marks	Explanation of all the guidelines	Explanation of 8-9 guidelines	Explanation of 7-8 guidelines	Explanation of 5-6 guidelines	Explanation of less than 4 guidelines
Evaluate the Ethical Dilemma 5 marks	Explanation of at least 5 Dilemma	Explanation of at least 4 Dilemma	Explanation of at least 3 Dilemma	Explanation of at least 2 Dilemma	Explanation of 1 Dilemma
Compile the various competitive strategies (comparing and contrasting the 2 MNCs 5 marks	Comparing and contrasting at least 5 strategies	Comparing and contrasting at least 4 strategies	Comparing and contrasting at least 3 strategies	Comparing and contrasting at least 2 strategies	Comparing and contrasting at least 1 strategy
Recommend suggestions and action plans based on critical thinking and evaluation and making the report 5 marks	Minimum 5 suggestions identified and preparing the report precisely in the way described.	Minimum 4 suggestions identified and preparing the report precisely in the way described.	Minimum 3 suggestions identified and preparing the report precisely in the way described.	Minimum 3 suggestions identified and not preparing the report precisely in the way described.	Minimum 2 suggestions identified not and preparing the report precisely in the way described.

CIA II Details

Course Outcomes	CLO1 Explain the basics of Global Business and trade. CLO2 Identify the different modes of Global Business expansion. CLO3 Evaluate the effectiveness of the Globalization concept in the 21st century.
Individual Assignment Details	Mid Semester Exam CIA 2
Assignment description	Written Exam covering portions as given earlier
Submission mode	Written exam conducted as End Semester Exam for 2 hours for 50 marks. Answer scripts will be evaluated by the course teacher and feedback on the answers can be obtained by the students immediately.
Submission deadline	Date of Exam as indicated by the Exam Department
Individual/Group Assignment	Individual
Submission Guidelines	Word limit of the assignment NA Typed/Handwritten Hand Written Front page details - NA Font, font size, margins, etc.

Evaluation Rubric CIAII
PLG 5 Global Mindedness
PLO5.1 Interpret the global business environment (RBTL5)
CLO 1 Explain the basics of Global Business and trade. CLO 2 Identify the different modes of Global Business expansion. CLO 3 Evaluate the effectiveness of the Globalization concept in the 21st century.
Maximum Marks (Converted to): 15
Criteria / Weightage*	(5) Exemplary	(4) Proficient	(3) Emerging	(2) Novice	(1) Poor
1. Summing of the relevant fact in the context -5 marks (CLO-1: PLO-2.1) RBTL-2	Presenting the underlying case facts accurately and clearly	Presenting the underlying all case facts accurately.	Presenting the underlying all case facts.	Presenting the relevant case facts.	Presenting case facts inappropriately.
2. Identifying the case problems- 5 marks (CLO-2: PLO-4.1) RBTL-2	Analyzing case facts and identifying all right case problems	Analyzing case facts and identifying right case problems	Analyzing case facts and identifying case problems	Identifying case problems	Partial identification of case problems
3. Summing of the relevant fact in the context -5 marks (CLO-1: PLO-2.1) RBTL-5	Presenting the underlying case facts accurately and clearly	Presenting the underlying all case facts accurately.	Presenting the underlying all case facts.	Presenting the relevant case facts.	Presenting case facts inappropriately.

*Weightage (Levels) can vary depending on assignments

CIA III Details

Course Outcomes	CLO4 Examine the procedures and documents relating to EXIM trade CLO5 Evaluate the export promotion measures of India
Individual Assignment Details	CIA 3: A Report on Export Promotion Measures Students must form groups of 5 each, meet at least 5 entrepreneurs who are into export business, and use a questionnaire to understand the sources of finance, their awareness of export promotion schemes and incentives, concessions and exemptions availed, constraints faced etc. Compile the findings and present them along with findings and suggestions.
Assignment description	Students need to make a group of 5 each and meet at least 5 entrepreneurs who are into export business, either meeting them personally or via telecommunication mode. The students need to make a questionnaire that covers the basic information about the company, like Inception and background, nature of business, and area of operation. The other part of the questionnaire must cover the other details on the various sources of finance, awareness of the various export promotion schemes, incentives, concessions, and exemptions that can be availed, and the various constraints faced. A report needs to be prepared listing out various export promotion schemes available in India along with the findings and suggestions and submitted.
Submission mode	Google classroom
Submission deadline	15th April 2024
Individual/Group Assignment	Group Assignment
Submission Guidelines	Font Style: Times New Roman Font size: Content 12, Sub heading 14, Main heading 16. Headings should be left aligned and content must be equally justified. Numbering of chapters and subchapters needs to be done. Eg, chapter 1, 1.1, 1.1.1, etc. No two students can take the same two companies; however, they can pick up companies from the same Industry. Minimum ten pages of assignment Submit it in PDF format, and the Name of the file must be the student register number

Evaluation Rubric CIAIII
PLG 5 Global Mindedness
PLO 5.1: Interpret the global business environment (RBTL5) PLO5.2 Create strategies to equitably address issues in a multicultural environment (RBTL6)
CLO4: Examine the procedures and documents relating to EXIM trade CLO 5: Evaluate the export promotion measures of India operations running organizations.
Maximum Marks: 20
Criteria / Weightage*	(5) Excellent	(4) Very Good	(3) Good	(2) Average	(1) Poor
1. Evaluation of the various export promotion schemes and its types (5 Marks) CLO-5	Listing all the export promotion schemes available in India	Listing most of the export promotion schemes available in India	Listing some of the export promotion schemes available in India	Listing very few export promotion schemes available in India	Not listing any scheme
2.Select proper questions for Questionnaire Framing (5 Marks) CLO 4	Questions designed to collect complete and accurate information about 5 export business companies so as to make sound analysis and interpretation	Questions designed to collect good information about 5 export business companies so as to make good analysis and interpretation	Questions designed to collect reasonably enough information of 4 export business companies so as to make fair analysis and interpretation	Questions designed to collect minimum information about less than 4 export business companies so as to make an average analysis and interpretation	Questions not designed to collect the information intended and therefore, insufficient to make any analysis and interpretation and the number of companies are less than 4 in number.
Assess Interpretations and findings (5 Marks) CLO 5	The group can make excellent interpretations and come out with more than ten findings.	The group is able to make good interpretations and come out with eight to ten findings.	The group is able to make enough interpretations and come out with six to eight findings.	The group is able to make minimum interpretations and come out four to six findings.	The group is not able to make any interpretation and comes out with poor findings.
Recommend Suggestions (5 Marks) CLO 4, 5	The group comes out with more than 5 suggestions	The group comes out with eight to 4 suggestions	The group comes out with 3 suggestions	The group comes out with 2 suggestions	The group comes out with no suggestions

*Weightage (Levels) can vary depending on assignments

ESE Question Paper Pattern

Total Marks: 50
Duration: 2 Hours
Section	Number of questions	Total marks
Section A	3 Questions out of 5, each carrying 5 marks	15
Section B	2 Questions out of 3, each carrying 10 marks	20
Section C	Compulsory question Case Study	15

Prepared by: Course Anchor

Dr. D. Sandhya

Signature:

Reviewed by:

Signature:

Approved by:

Dr. Shikha Bhagat

Signature: