DEPARTMENT - BUSINESS AND MANAGEMENT (BBA)
COURSE PACK
for
RESEARCH METHODOLOGY - BBA433
BBA433 - RESEARCH METHODOLOGY
Total Teaching Hours For Semester : 60 No of Lecture Hours/Week : 4
Max Marks : 100 Credits : 4
Course Description and Course Objectives:
Research in common parlance refers to a search for knowledge in any stream or discipline, finding solutions or inputs for questions raised. Students will be provided with basic concepts of research and its process. The course focuses on inculcating research culture among students through hands-on learning experiences. This course will equip the students with the required skill sets for identifying, analysing and interpreting business problems. This process will help in informed business decision-making. The course is designed to provide experiential learning in all the modules. Course Objectives:
Course Outcomes
1.CO 1 - Demonstrate ability to understand different research terminologies. 2.CO 2 - Identify research problems and questions 3.CO 3 - Develop methodology for research problems 4.CO 4 - Analyse data required for business decision-making. 5. CO 5 - Propose suggestions based on the findings from the research.
Unit-1 Teaching Hours:6
Syllabus Unit Mapping
1.Development Needs:Global,Local,National,Regional,
2.Skill Focused:Entrepreneurship,
3.Integration of Cross Cutting Issues:Professional Ethics,
Introduction to Business Research
Meaning, Objectives, purpose, types, scope and significance of research in business and industry. Criteria for Good research, Ethics in Research.
Unit-2 Teaching Hours:8
Syllabus Unit Mapping
1.Development Needs:None,
2.Skill Focused:Skill Development,
3.Integration of Cross Cutting Issues:Environment,
Research Process
Research Process - Steps in research, identification and formulation of research problem, extensive literature review, Research gap, statement of the problem, need for the study, Variables- meaning and types. Theoretical framework, research questions. Deductive and inductive logic
Unit-3 Teaching Hours:10
Syllabus Unit Mapping
1.Development Needs:None,
2.Skill Focused:Skill Development,
3.Integration of Cross Cutting Issues:Environment,
Formulation of Research Problem and Hypotheses
Identifying and formulating research problem, Diagnosis of symptoms and problem. Setting research objectives. Doing a review of literature – purpose, methods. Hypothesis – Meaning, Purpose, Sources, characteristics of hypotheses, types of hypothesis, Formulation of hypothesis.
Unit-4 Teaching Hours:10
Syllabus Unit Mapping
1.Development Needs:None,
2.Skill Focused:Employability,Skill Development,
3.Integration of Cross Cutting Issues:Environment,
Measurement Scales and Sampling Techniques
Sample design, steps in sampling process, sampling methods – probability Sampling and non-probability sampling, sampling error, Criteria for good sample, determining sample size (infinite and finite). Measurement – Types of Scales, Scaling techniques.
Unit-5 Teaching Hours:10
Syllabus Unit Mapping
1.Development Needs:National,Global,Local,Regional,
2.Skill Focused:Employability,Skill Development,Entrepreneurship,
3.Integration of Cross Cutting Issues:Environment,
Data Collection
Data sources - primary and secondary data, Data Collection methods- Survey, observation, Interview, focus group technique. Data collection instruments, construction of Questionnaire, schedule, characteristics of good instrument, and errors in measurement, Reliability and validity of research instruments.
Unit-6 Teaching Hours:12
Syllabus Unit Mapping
1.Development Needs:None,
2.Skill Focused:Skill Development,
3.Integration of Cross Cutting Issues:None,
Data Analysis
Data processing – Editing, coding, tabulation, normality and stationary test, pictorial and graphical presentation of Data, Parametric and non-parametric hypothesis testing, hypothesis testing using statistical tools such as descriptive, Chi–square, t-test, ANOVA, Correlation and Regression.
Unit-7 Teaching Hours:4
Syllabus Unit Mapping
1.Development Needs:None,
2.Skill Focused:Skill Development,Employability,
3.Integration of Cross Cutting Issues:Professional Ethics,
Report Writing and Presentation of Results
Classification and tabulation, research presentation, types of report - Research proposal, research report. Format of a report-Layout, Precautions. Citation and referencing (APA, 6th edition)
Essential References:
1.Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan.
Recommended References:
1.Bryman, Alan and Bell, Emma (2011), Business Research Methods, 3/e, Oxford University Press 2.Chawla, D., &Sondhi, N. (2011). Research Methodology: Concepts and cases. New Delhi: Vikas Publishing House 3.Gupta, S. L and Gupta, Hitesh (2012), Business Research Methods, McGraw Hill Education (India) Private Limited, New Delhi 4.Krishnaswamy, K.N., Sivakumar, A.I., Mathirajan, M (2007), Management Research Methodology, Pearson, New Delhi 5.Kothari, C. R. (2009). Research Methodology Methods & Techniques (2 ed.). New Delhi: VishwaPrakashan. 6.Krishnaswami, O., &Ranganatham, M. (2013). Methodology of Research in Social Sciences. Mumbai: Himalaya Publishing House. 7.Majhi, P. R., &Khatua, P. K. (2013). Research Methodology (Concepts, Methods, Techniques and SPSS). Mumbai: Himalaya Publishing House. 8.Srivastava. T. N and RegoShailaja (2012), Business Research Methodology, Tata McGraw Hill Education Private Limited, New Delhi. 9.Bajpal, N. (2017). Business research methods. New Delhi: Pearson.
Evaluation Pattern
Component Description Units Maximum marks Weightage Total Marks in Final Grade CIA1 Journal review and problem identification 1,2 & 3 25 100% 25 CIA2 Hypothesis Formulation, Questionnaire Design & Sample Design 3,4 & 5 20 100% 20 CIA3 Data collection and Analysis 5& 6 20 100% 20 CIA4 Construct a research report and Presentation 7 50 60% 30 Class participation 5 100% 5 TOTAL 100
School of Business and Management
CHRIST (Deemed to be University)
Course Plan Undergraduate Programmes
SECTION I
| Programme | Bachelor of Business Administration |
| Academic Year | 2023 - 24 |
| Course Code & Name | Course Code: BBA433 Course Name: Research Methodology |
| Course Type | CC |
| Semester | IV |
| Hours & Credits (1 Credit = 15 hours) | 60 hours, 4 Credits |
| Course Anchor | Dr Debora Dhanya A |
| Course Facilitators at Bangalore, Central Campus | Dr Parvathy V K Dr Kalyani V Dr Ajitha H Dr Punniya Moorthy Dr Swarangi Arvikar Dr Shanmugam Subramanian Dr Radha Yadav Dr Jimmy Thankachan |
| Course Facilitators at Bangalore, BGR Campus | Dr Lakshmi RB Dr Poornima Purushotham Dr Roy Mathew Dr Sumathi A Dr Neetha Mary Avanesh |
| Course Facilitators at Bangalore, Kengeri Campus | Dr Sunanda Vincent Dr Arun RJ |
| Course Facilitators at Bangalore, Yashawanthpur Campus | Dr Megha Pandey Dr Pradeep Dr Sonal Dr Ashok J Dr Raghvendra Prasanna Dr Monu Singh Dr Baranidharan |
| Course Facilitators at Delhi, NCR Campus | Dr Kishore Kumar Dr Ila Anand Dr Mani Jindal |
| Course Facilitators at Pune, Lavasa Campus | Mr. Shine Raju Kappil Dr. Jayashree Bhattacharjee |
| Course Anchor & Faculty Contact information | Dr. Debora Dhanya A Email Id: debora.dhanya@christuniversity.in Contact No.9989690554 |
| Class Guidelines | All students are required to adhere to the norms of conduct as specified in the School of Business and Management Class Guidelines Document. Class Guidelines: In order to attend class regularly, students must adhere to the following conditions: Students are expected to maintain academic integrity while working on or submitting the assignments |
| Course Description | Research in common parlance refers to a search for knowledge in any stream or a discipline finding solutions or inputs for questions raised. Students will be provided with basic concepts of research and its process. Course focuses on inculcating research culture among students through hands on learning experience. This course will equip the students with required skill sets for identification, analysis, and interpretation of business problems. This process will help in informed business decision making. The course is designed to provide experiential learning in all the modules. |
| Course Objectives | |
| Course Outcomes (CO) | |
Course Focus
| Course Focus | The course aims at exposing the students to research methodology. |
| Domain Skills | Functional Knowledge and communication skills Unit 1 Unit 7 |
| Needs met | Local - Needs met Regional - Needs met National - Needs met International Needs met *Depends on the students research topic selection. |
| Cross Cutting Issues Addressed | Socio-Economical Issues/Business related Issues/International Trade Issues |
| SDG Goal | - |
SECTION II
Syllabus Coverage
| Unit number | Unit details | Week No. and Hrs/week (Week number in which the topic will start) | Hours per week | Teaching learning methods used)/ activities and or class trips/ dates for assessment | Resource/ Reference details |
| 1 | INTRODUCTION TO BUSINESS RESEARCH Meaning, Objectives, purpose, types, scope and significance of research in business and industry. | Week 1 | 4 | ICT tools Article Reading & Discussion: IBEF Research Reports & Insights On Various Business Sectors in India Doing business in India: a review of research in leading international journals-397297 192..216 (emerald.com) Students Experiential Learning | Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. Panneerselvam, R., RESEARCH METHODOLOGY, Prentice hall of India, New Delhi, 2004 |
| 1 | INTRODUCTION TO BUSINESS RESEARCH Criteria for Good research, Ethics in research. | Week 2 | 2 | ICT tools Vedio link & Discussion: (415) Introduction to Ethics in Research - YouTube Additional content (415) Research Ethics | Ethics in Research - YouTube Participative learning | Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. |
| 2 | RESEARCH PROCESS Research Process - Steps in research, identification and formulation of research problem, extensive literature review. | Week 2 | 2 | ICT tools Vedio link & Discussion: (415) How to write a literature review fast I write a lit review fast! - YouTube Participative learning | Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. |
| 2 | RESEARCH PROCESS Research gap, statement of the problem, need for the study, Variables- meaning and types. | Week 3 | 4 | Identification and Reading : Reasearch Articles under board themes of Behavioural Finance , Marketing , HRM and Compentarary Issues ICT tools *Finalization of reseach themes and discussion on topics for research. Video Link https://www.youtube.com/watch?v=hZxnzfnt5v8 Participative learning | Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. |
| 2 | RESEARCH PROCESS Theoretical framework, research questions. Deductive and inductive logic | Week 3 | 2 | ICT tools Participative learning Video Link : https://www.youtube.com/watch?v=7bsNWq2A5gI | Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. |
| 3 | FORMULATION OF RESEARCH PROBLEM AND HYPOTHESES 10 Hrs Identifying and formulating research problem, Diagnosis of symptoms and problem. | Week 4 | 2 | ICT tools Participative learning Video Link: (417) how to design a conceptual framework in research - YouTube | Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. Panneerselvam, R., RESEARCH METHODOLOGY, Prentice hall of India, New Delhi, 2004 |
| 3 | FORMULATION OF RESEARCH PROBLEM AND HYPOTHESES Setting research objectives. Doing review of literature purpose, methods. Hypothesis Meaning, Purpose. | Week 5 | 4 | ICT tools Participative learning Video links : | Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. |
| 3 | FORMULATION OF RESEARCH PROBLEM AND HYPOTHESES Sources, characteristics of hypotheses, tyes of hypothesis, Formulation of hypothesis | Week 6 | 3 | Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. | |
| 4 | MEASUREMENT SCALES & SAMPLING TECHNIQUE Sample design, steps in sampling process, sampling methods probability sampling. | Week 7 | 2 | ICT tools Participative learning Video link : | Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. |
| 4 | MEASUREMENT SCALES & SAMPLING TECHNIQUE Non-probability sampling, sampling error, Criteria for good sample, determining sample size(infinite and finite) | Week 8 | 4 | Reading material | Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. |
| 4 | MEASUREMENT SCALES & SAMPLING TECHNIQUE Measurement Types of Scales, Scaling techniques | Week 9 | 2 | Reading Material: Scales of Measurement in Research | Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan.
|
| 5 | DATA COLLECTION Data sources - primary and secondary data, Data Collection methods- Survey, observation, Interview, focus group technique. | Week 9 | 2 | ICT tools Participative learning Video Link: (417) Effective Data Collection: Techniques and Tools - YouTube | Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. |
| 5 | DATA COLLECTION Data collection instruments, construction of Questionnaire, schedule, characteristics of good instrument | Week 10 | 4 | Article- https://www.researchgate.net/publication/300010607_Questionnaire Design | Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. |
| 5 | DATA COLLECTION Errors in measurement. Reliability and validity of research instruments. | Week 11 | 4 | Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. | |
| 6 | DATA ANALYSIS Data processing Editing, coding, tabulation, normality and stationary test, pictorial and graphical presentation of data. | Week 12 | 4 | ICT tools Participative learning Video Link: | Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. |
| 6 | DATA ANALYSIS Parametric and non-parametric hypothesis testing, hypothesis testing using statistical tools such as descriptive, Chisquare | Week 13 | 4 | ICT tools Participative learning Video Link: https://www.youtube.com/watch?v=rulIUAN0U3w | Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. Field, A. (2013). Discovering statistics using SPSS(4th edition). Sage publication http://doi.org/10.5860/choice.43-3433 |
| 6 | DATA ANALYSIS T- test, ANOVA, Correlation and Regression. | Week 14 | 4 | ICT tools Participative learning Video Link: | Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. Field, A. (2013) Discovering statistics using SPSS(4th edition). Sage publication http://doi.org/10.5860/choice.43-3433 |
| 7 | REPORT WRITING AND PRESENTATION OF RESULTS Classification and tabulation, Research presentation, Types of report - Research proposal, research report. Format of a report- Layout, Precautions. Citation and referencing (APA 6th editions) | Week 15 | 4 | Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. Cooper, D. R., & Schindler, P. S. (2013). Business Research Methods (11th editio). New Delhi: TATA McGraw- Hill |
SECTION III
Mapping:
| Course Outcomes | Programme Outcomes: No alignment, 1: Low Alignment, 2: Moderate Alignment, 3: High alignment) | |||||||||
| PLO 1.1 | PLO 1.2 | PLO2.1 | PLO2.2 | PLO3.1 | PLO3.2 | PLO4.1 | PLO4.2 | PLO5.1 | PLO5.2 | |
| Demonstrate ability to understand different research terminologies. research. | 3 | |||||||||
| Identify research problems and questions | 3 | |||||||||
| Develop methodology for research problems | 2 | 3 | ||||||||
| Analyse data required for business decision-making. | 3 | |||||||||
| Propose suggestions based on the findings from the | 3 | |||||||||
| PLG : PLG 3-Communication | ||||
| PLO: PLO 3.1Develop professional presentations demonstrating effective visual presentation and oral skills (RBTL6) | ||||
| Sl. No | Course Objectives | Parameters of PLO | Component of Assessment (Submission Based) | Course Learning Outcomes (CLO) |
| 1 | To understand the concepts, tools and terminologies used in research world; | PLO 2.1- Demonstrate understanding of concepts and theories in various domains of management (RBTL2) | CIA 1 | Demonstrate ability to understand different research terminologies |
| 2 | To construct research questions that are based on and build upon a critical appraisal of existing research | PLO 4.1 - Identify causes of the problem (RBTL3) | CIA 1 | Identify research problems and questions |
| 3 | To identify the research methods best suited for investigating different types of problems and questions; | PLO 4.1- Choose appropriate framework for analysis (RBTL5) | CIA 2 | Develop methodology for research problems |
| 4 | To demonstrate hands on experience on different tools used in research; | PLO 4.2 Choose appropriate tools for analysis (RBTL5) | CIA 3 | Analyse data required for business decision-making. |
| 5 | To recommend suggestions based on the findings from the research in a well-structured report format | PLO 4.2 Propose possible solutions with their implications (RBTL6) PLO 3.1Develop professional presentations demonstrating effective visual presentation and oral skills (RBTL6) | CIA 4& CIA 5 | Propose suggestions based on the findings from the research |
Assessment Outline
| Component of Assessment | Description of the Assessment | Units covered | Maximum Marks | Weightage | Total Marks |
| CIA1 | Literature review and problem identification | 1,2 & 3 | 25 | 100% | 25 |
| CIA2 | Hypothesis Formulation, Questionnaire Design & Sample Design | 3,4 & 5 | 25 | 100% | 25 |
| CIA 3 | Data collection and Analysis | 5& 6 | 15 | 100% | 15 |
| CIA 4 | Construct a research report & Paper Presentation | 7 | 30 | 100% | 30 |
| Class participation | 5 | 100% | 5 | ||
| TOTAL | 100 | ||||
Mapping the Course Outcomes with the components of assessment
| Course Outcomes | Components of assessment | |||
| CIA I | CIA II | CIA III | CIA IV | |
| CO1: Demonstrate ability to understand different research terminologies. |
25marks |
|
| |
| CO2: Identify research problems and questions |
| |||
| CO3: Develop methodology for research problems |
| 25 marks |
|
|
| CO4: Analyze data required for business decision-making. | 15 marks | |||
| CO5: Propose suggestions based on the findings from the research | 30 marks | |||
SECTION IV
CIA, I Details
| Course Objectives | CO1: Demonstrate ability to understand different research terminologies CO2: Identify research problems and questions |
| Individual Assignment Details | Literature Review and Problem Identification |
| Assignment description | Based on the subject teacher discretion the students should be given topics on social issues such as 17 SDG goals, Women and health, Women decision making roles, Migrant Workers etc., The students must select an article from a selected Journal listed in ABDC list of Journals 2022. Each student will be selecting a journal which is listed in ABDC list of journals. Further, they must identify 20 similar articles pertain to the problem identified in the article review and identify the research gap. The students will be asked to search and download articles pertaining to their area of research interest (research based on primary data only). The students are expected to use only journals from Elsevier, Emerald, Web of Science and Sage publication for getting the articles to be reviewed. The article can be downloaded from the CHRIST library. If any article is not found to be downloadable the students are supposed to inform librarian with a request. While informing the librarian the students should follow below format and a cover letter stating that the article is not available. |
| Submission mode | Submission in Google Classroom |
| Submission deadline | 20th January 2024 |
| Individual/Group Assignment | Group Assignment (Group of 4-5 students) |
| Submission Guidelines | |
| Evaluation Rubric CIA I | ||||||
| PLG | PLG2 - Functional Knowledge and Application PLG 4 - Problem Solving | |||||
| PLO | PLO 2.1- Demonstrate understanding of concepts and theories in various domains of management (RBTL2) PLO 4.1 - Identify causes of the problem (RBTL3) | |||||
| CLO | CLO 1 - Demonstrate ability to understand different research terminologies. CLO 2- Identify research problems and questions | |||||
| Total Marks | 25 Marks | |||||
| Criteria/Weightage | Excellent (5) | Very Good (4) | Good (3) | Average (2) | Needs Improvement (1) | |
| | 20 articles closely related to the research problem is identified. | 15 articles which is closely related to the research problem is identified | 10 articles which is closely related to the research problem is identified | 5 articles which is closely related to the research problem is identified | 4 articles which is closely related to the research problem is identified | |
| 2. Relevance to the field of the study and Analysis of the articles (CLO 2-PLO 4.2) | At least 20 observation from each article is made | At least 15 observation from each article is made | At least 10 observation from each article is made | At least 7 observation from each article is made | At least 4 observation from each article is made | |
| 3. Identification and formulation of research problem in a well designed statement (CLO 1- PLO 2.1) | The students where able to Identify and formulate minimum 5 gaps from the existing literature | The students where able to Identify atleast 4 gaps from the existing literature | The students where able to Identify minimum 3 gaps from the existing literature | The students where able to Identify minimum 2 problems from the existing literature | The students where able to Identify minimum 1 problems from the existing literature | |
| 4. Explaining the need for the study (CLO 1- PLO 2.1) | The selection of the problem is explained using more than 5 points. Good clarity on selected research theme and problem | The selection of the problem is explained using more than 4 points. Good clarity on selected research theme and problem. | The selection of the problem is explained using more than 3 points. Good clarity on selected research theme and problem | The selection of the problem is explained using more than 2 points. Good clarity on selected research theme and problem | The selection of the problem is not explained. Lacks clarity in identifying the real time research problem and confused on entire process of research | |
| 5Identifying the research gap (CLO 1- PLO 2.1) | Identifies and demonstrates a sophisticated understanding of the main issues/problems in the form of research questions. | Identifies and demonstrates an accomplished understanding of most of the Issues/problems in the form of research questions. | Identifies and demonstrates acceptable understanding of some of the Issues/problems in the form of research questions. | Identifies and demonstrates a weak understanding of some of the Issues/problems in the form of research questions. | Identifies and demonstrates a no understanding of some of the Issues/problems in the form of research questions. | |
*Weightage (Levels) can vary depending on assignments
CIA II Details
| Course Objectives | CO3: Develop methodology for research problems | |||||
| Individual Assignment Details | Hypothesis Formulation & Questionnaire Design | |||||
| Assignment description | Based on the research gap identified in CIA 1, now students are asked to develop a theoretical model and formulate hypothesis for the chosen research topic using the literature collected. Further, to construct a questionnaire for conducting a research study on the research problem identified. | |||||
| Submission mode | Submission in Google Classroom and Presentation in the classroom | |||||
| Submission deadline | 20th February 2024 | |||||
| Individual/Group Assignment | Group Assignment (Group of 4-5 students) | |||||
| Submission Guidelines | | |||||
| Evaluation Rubric | ||||||
| PLG | PLG 4 - Problem Solving | |||||
| PLO | PLO 4.1- Choose appropriate framework for analysis (RBTL5) | |||||
| CLO | CLO 3 - Determine appropriate methodology for research problems | |||||
| Total Marks | 25 Marks (20 marks for report and 05 marks for presentation) | |||||
| Criteria / Weightage* | Excellent (5) | Very Good (4) | Good (3) | Average (2) | Needs Improvement (1) | |
| Identify variables (CLO 3 PLO4.1 ) | At least 4 relevant variables pertaining to the research problem are identified and clearly defined. | At least 3 relevant variables pertaining to the research problem are identified and clearly defined. | At least 2 relevant variables pertaining to the research problem are identified and clearly defined. | Minimum one variable pertaining to the research problem is identified and defined. | No variables pertaining to the research problem are identified and not at all defined | |
| Formulate the hypothesis (CLO 3 PLO4.1 ) | At least two hypotheses are clearly stated with appropriate literature support . | At least two hypotheses are clearly stated but only one hypothesis is based on literature. | Only one hypothesis is clearly stated with literature support. | Only one hypothesis is clearly stated without any literature support. | Hypotheses are not properly formulated. | |
| Measurement of scale (CLO 3 PLO4.1 ) | Questionnaire is properly constructed with simple understandable languages measuring 5 variables. . | Questionnaire is properly designed with simple understandable languages measuring 4 variables. | Questionnaire is properly designed with simple understandable languages measuring 3 variables. | Questionnaire is properly designed with simple understandable languages measuring 2 variables. | Questionnaire is properly designed with simple understandable languages measuring 1 variables. | |
| Sample design (CLO 3 PLO4.1 ) | The students has selected appropriate sample design with all reasoning with precision and thoroughness. | The students has selected appropriate sample design with all reasoning with precision and thoroughness. | The students has selected appropriate sample design with all reasoning with precision and thoroughness. | The students has selected appropriate sample design with poor reasoning with precision and thoroughness. | The students has selected inappropriate sample design with lack of reasoning with precision and thoroughness. | |
| PLO3.1 Summarise key facts with clarity (RBTL2)-6 | Summarises key facts with complete clarity | Summarises key facts with better clarity | Clarity in summarising key facts | Limited clarity in summarising key facts | No clarity in summarising key facts | |
CIA III Details
| Course Objectives | CO4: Analyze data required for business decision-making. |
| Individual Assignment Details | Data Collection & Analysis |
| Assignment description | Based on the research methodology designed in CIA 2, now students are asked to collect data and analyse data using appropriate statistical tools. Further, to interpret the results from the analysis. |
| Submission mode | Submission in Google Classroom |
| Submission deadline | 30th March, 2024 |
| Individual/Group Assignment | Group Assignment (Group of 4-5 students) |
| Submission Guidelines | |
| Evaluation Rubric | |||||
| PLG | PLG 4 - Problem Solving | ||||
| PLO | PLO 4.1- Choose appropriate framework for analysis (RBTL5) | ||||
| CLO | CLO 4 - Analyse data required for business decision-making. | ||||
| Total Marks | 15 Marks | ||||
| Criteria | Excellent (5) | Very Good (4) | Good (3) | Average(2) | Needs Improvement(1) |
| Pictorial and graphical presentation of the Descriptive statistics (CLO 4 PLO4.1) | All the hypotheses are clearly stated with appropriate literature support. | At least three hypotheses are clearly stated but only one hypothesis is based on literature. | Only two hypothesis is clearly stated with literature support. | Only one hypothesis is clearly stated without any literature support. | Hypotheses are not properly formulated. |
| Hypothesis testing using statistical tools (CLO 4 PLO4.1) | All the hypotheses are tested using appropriate statistical tools | At least three hypotheses are tested using appropriate statistical tools | Two hypotheses are tested using appropriate statistical tools | One hypothesis is tested using appropriate statistical tools | No hypothesis tested using appropriate statistical tools. |
| Interpretation of the results (CLO 4 PLO4.1) | Parameters well defined and results were completely interpreted. | Parameters well defined but results of two parameters were not interpreted. | Parameters well defined but results of three parameters were not interpreted. | Parameters and interpretation were not relevant. | Parameters were given but no interpretation was given. |
CIA4 Details
| Course Objectives | CO5: Propose suggestions based on the findings from the research |
| Individual Assignment Details | Recommend possible suggestions in a well-structured research report (RBTL 5) |
| Assignment description | Student groups have to submit the research project report (mini) for the topic chosen. Students have strictly followed the report format while submit the assignment. Plagiarism Test Report (screenshot) should be added in annexure. Based on the research project (mini) submitted by the students, presentation and viva voce will be conducted (Students must submit PPT (minimum 15 slides including the reference) before viva voce dates. Note: Students are expected to adhere all the University Norms i.e., grooming, dress code, language, behaviour and attitude in the viva voce. |
| Submission mode | Submission in Google Classroom and Presentation in the classroom |
| Submission deadline | 10 April, 2024 |
| Individual/Group Assignment | Group Assignment (Group of 4-5 students) |
| Submission Guidelines | |
| Evaluation Rubrics | |||
| PLG | 3 PLG 3- Communication (Written Communication and Oral Communication) | ||
| PLO | PLO 3.1Develop professional presentations demonstrating effective visual presentation and oral skills (RBTL6) PLO 4.2 Propose possible solutions with their implications (RBTL6) | ||
| CLO | CLO 5 - Recommend possible solutions with a well-structured research report (RBTL 5) | ||
| Maximum Marks (Converted to) | 15 Marks | ||
| Criteria/Weightage | Excellent 4-5 marks | Satisfactory 2-3marks | Needs to improve 1-2 marks |
| Oral Communication (15 marks) | |||
| PLO3.1 Summarise key facts with clarity (RBTL2)-6 | Summarises key facts with complete clarity | Summarises key facts with limited clarity | Lacks clarity in summarising key facts |
| PLO3.1 Organise content with appropriate structure and style (RBTL3)-6 | Content is presented in a logical manner and there is an interconnectedness in the content. | Content is presented in a logical manner, however, there is less interconnectedness in the content. | Content is not presented in a logical manner and lacks interconnectedness. |
| PLO3.1 Choose appropriate language (verbal and non-verbal) while expressing views (RBTL5)-3 | Language is appropriate and professional. Effectively retains the attention of the audience. Appears confident and in control and is vocally expressive | Language is appropriate but semi-professional with usage of 'filler' words. Retains the attention of the audience. Appears slightly flustered with less eye-contact | Language is inappropriate and unrefined vocabulary. No eye contact and disconnected from audience |
| Written Communication (15 marks) | |||
| PLO3.1 Demonstrate clarity and coherence in writing (RBTL2) | Writing is coherent and logically organized. Appropriate transitions used between ideas and paragraphs to create coherence. Overall unity of ideas is present. | Writing is coherent and logically organized. Some points remain misplaced and stray from the topic. Overall unity of idea is missing. | Writing lacks logical organization. Shows some coherence but ideas lack unity. |
| PLO3.1 Develop documents with appropriate structure and style (RBTL3) | Develops documents with appropriate academic language and complete adherence to formatting guidelines | Document contains inconsistent use of academic language and moderate adherence to formatting guidelines | Document contains inconsistent use of academic language and lacks adherence to formatting guidelines |
| PLO 4.2 Recommend suggestions and & Implications (RBTL 5) | Interpretation of data is practically correct and with relevant information | Interpretation of data contains some critical elements and some relevant details, and additional irrelevant information may be included | Interpretation of data contains all critical elements and relevant details, and contains no irrelevant data |
| Prepared by Dr. Debora Dhanya A | Reviewed by Dr. Parvathy V K | Approved by Dr Anuradha R |