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Unit 01 Introduction and Overview
Unit 01 Introduction and Overview
Understanding the Sales Funnel
The Customer Acquisition Cycle
1.b Prospecting Qualifying and Lead Generation.md
Sales Territory Mapping
Understanding the PreSales Process
What is Business Analysis?
The Business Analysis Core Concept Model (BACCM)
Unit 02 Strategic Planning
Unit 02 Strategic Planning
What is Strategic Analysis?
Competitive Analysis and Benchmarking
Setting Business Development Goals
Product and Strategies Marketing Plan
Distribution Channel and Partner Ecosystem
Unit 03 Implementing the Plan
Unit 03 Implementing the Plan
Scoping, Business Requirement Gathering, and Solution Development
Requirement Planning and Communication
3.d Analysis and Documentation.md
Product Development Inputs for New Product Development (NPD)
Solution and Demonstration: BANT Opportunity Qualification
Unit 04 Knowledge Repository Creation
Unit 04 Knowledge Repository Creation
Business Process Flow
Bid Management, RFI, RFP, and RFQ
Proposal and Solution Development
Estimation and Pricing Norm Development
4.e Linking Project Management Objectives and Organizational Goals.md
4.f Waterfall and Agile Projects.md
Unit 05 Styles of Negotiation
Unit 05 Styles of Negotiation
5.a Perspectives and Principals of International Negotiations.md
5.b The Five Elements of Negotiation Parties and Their Interests.md
5.c Process of Negotiations Understanding Structure of Negotiations.md
5.d Competitive Bargaining vs Collective Problem Solving.md
5.e Distributive and Integrative Negotiation Models.md
Unit 06 Major Influencing Factors in Negotiation
Unit 06 Major Influencing Factors in Negotiation
6.a Understanding Cultural Differences.md
6.b Conceptualizing Culture and Negotiation.md
6.c Negotiation Issues Sensitive to Culture.md
6.d Predictors of International Negotiation Outcomes.md
6.e Consensus Building.md
Unit 07 Customer Account Management
Unit 07 Customer Account Management
Account Management Fundamentals
Planning Account Management Process
Project Metrics and Performance of Ongoing Projects
Process Re-engineering
Account Expansion
CBNM
CBNM
Module 01 Introduction to Consumer Behavior
Module 01 Introduction to Consumer Behavior
1.a Key Terms and Concept
1.b Nature of Consumer Behavior
1.c Application of Consumer Behavior
1.d Marketing Strategy and Consumer Behavior
1.e Technology and Consumer Behavior
Module 02 Consumer Decision Making Process and Diffusion of Innovation
Module 02 Consumer Decision Making Process and Diffusion of Innovation
2.a Problem Recognition
2.b Pre purchase Search
2.c Purchasing Process
2.d Post Purchase Behavior
2.e Organizational Buying Decisions
2.f Customer Loyalty
2.g Diffusion of Innovation
2.h Adoption Process
2.i Information Sources
Module 03 Internal Influences of Consumer Behavior
Module 03 Internal Influences of Consumer Behavior
3.a Consumer Motivation
3.b Consumer Personality
3.c Perception
3.d Self Image
3.e Learning and Attitude
Module 04 External Determinants of Consumer Behavior Culture and Subculture
Module 04 External Determinants of Consumer Behavior Culture and Subculture
4.a Influence of Culture on Consumer Behavior
4.b Characteristics and Measurement of Culture
4.c Consumer Fieldwork
4.d Subculture Influences
Module 05 External Determinants of Consumer Behavior Family Social Class and Reference Group
Module 05 External Determinants of Consumer Behavior Family Social Class and Reference Group
5.a Functions and FLC Stages
5.b Family Decision Making
5.c Social Class Influences
5.d Life Style Profiles
5.e Reference Group Influences
Module 06 Introduction to Neuromarketing
Module 06 Introduction to Neuromarketing
6.a Consumer Neuroscience Applications
6.b Challenges and Solutions
6.c Neuromarketing Toolbox
6.d Senses and Perceptions
6.e Attention and Consciousness
6.f Emotion and Feelings
Module 07 Neuro Ethics and Consumer Aberrations
Module 07 Neuro Ethics and Consumer Aberrations
7.a Introduction to Neuroethics
7.b Aberrant Consumer Behaviors
7.c Consumer Choice Pathological Gambling
7.d Shopaholism and Digital Dependencies
FD
FD
Module 01 Introduction to Derivatives
Module 01 Introduction to Derivatives
Concept of Derivatives
Evolution of Financial Derivatives
Participants and Functions of Derivatives
Exchange-Traded vs. Over-the-Counter (OTC) Derivatives
Types of Financial Derivatives
Module 02 Forwards and Futures Market
Module 02 Forwards and Futures Market
Forwards and Futures Contracts
Features and Types of Contracts under Forwards and Futures Contracts
Trading Mechanism of Forwards and Futures Contracts
Comparison between Forwards and Futures Contracts
Module 03 Forward and Futures Pricing
Module 03 Forward and Futures Pricing
3.a Theories of Pricing
Cost of Carry Model
Expectations Approach
Normal Backwardation and Contango
Margin Account Operation
Module 04 Options Market
Module 04 Options Market
Concept of Options
Development of Options Contracts
Types of Options
Options Basics
Option Moneyness
Module 05 Options Pricing
Module 05 Options Pricing
Factors Affecting Options Pricing
5.b Binomial Option Pricing Model
5.c Black Scholes Option Pricing Model
5.d Option Greeks
Module 06 Options Trading Strategies
Module 06 Options Trading Strategies
Options Trading Strategies
Spreads
Combinations
Module 07 Swaps and Other Derivatives
Module 07 Swaps and Other Derivatives
Swaps and Derivatives
7.b Economic Motives for Swaps
7.c Uses of Swaps in Risk Management
7.d Warrants and Exotic Options
7.e Weather and Energy Derivatives
GB
GB
Syllabus
Unit 1 Introduction to Global Business
Unit 1 Introduction to Global Business
International Business
1.b Nature of International Business
Need & Importance of International Business
Stages of Internationalization in International Business
Impact of Multinational Corporations (MNCs) in India
OECD Guidelines for Multinational Enterprises
EPRG Framework
Theories of International Trade
Tariff and Non-Tariff Barriers
Introduction to PEST Analysis in International Business
Unit 2 Modes of Entering Global Business
Unit 2 Modes of Entering Global Business
Modes of Entry into International Business
Exporting
International Licensing
International Franchising
Contract Manufacturing & Turnkey Projects
Mergers and Acquisitions & Joint Ventures
Foreign Direct Investment (FDI)
Comparison of Different Modes of Entry
Unit 3 Globalisation
Unit 3 Globalisation
Globalisation
Advantages and Disadvantages of Globalisation
Socio-Cultural, Political, and Legal Implications of Globalisation
Globalization and Its Impact on India
Transition from GATT to WTO
Unit 4 International Marketing Intelligence
Unit 4 International Marketing Intelligence
International Marketing Decision-Related Information
Sources of Information for International Business
International Marketing Information System (IMIS) & Research: The Power of Marketing
Marketing Research Process
Unit 5 Introduction to Global Finance
Unit 5 Introduction to Global Finance
Trade and Balance of Payment
Current and Capital Items: An Overview
Disequilibrium of Balance of Payments and Rectification
Components of the International Financial System
FOREX Market Overview
Euro Currency Overview
IMF & International Monetary System
Exchange Rate Determination
Capital Account Convertibility (CAC)
Unit 6 Export Financing and Documentation
Unit 6 Export Financing and Documentation
Export Credits: An Overview
Sources of Credit
Methods of Payment in International Business
Financing Techniques
Roles and Functions of EXIM Bank and RBI in India
Common Export Credit Terms
International Trade Procedures (Export/Import)
Documentation Required for International Trade
Unit 7 Export Promotion
Unit 7 Export Promotion
Export Promotion Schemes in India
7.b Export Promotion Measures
Organizations Involved in Export Promotion
ECGC and EPCs in Promoting International Trade
Foreign Direct Investment (FDI)
Rules and Regulations of Foreign Direct Investment (FDI) in India
ISCM
ISCM
Module 01 INTRODUCTION TO SUPPLY CHAIN AND GLOBAL STRATEGY
Module 01 INTRODUCTION TO SUPPLY CHAIN AND GLOBAL STRATEGY
Supply Chain and Supply Chain Management
Expertise in Emerging Markets and Global Supply Chains
1.c Best practices for strategic global supply chain management
1.d Integration of global supply chain functions
1.e Strategic benefits
Module 02 IMPLICATIONS OF INDUSTRY GLOBALIZATION DRIVERS FOR SUPPLY CHAINS
Module 02 IMPLICATIONS OF INDUSTRY GLOBALIZATION DRIVERS FOR SUPPLY CHAINS
2.a Identifying key market global drivers
2.b Influence of market globalization drivers on supply chains
Declining Role of Governments as Producers and Customers
2.d New role of governments in global supply chains
2.e Influence of competitive globalization drivers
Module 03 EVALUATING GLOBAL SUPPLY CHAIN INFRASTRUCTURE
Module 03 EVALUATING GLOBAL SUPPLY CHAIN INFRASTRUCTURE
Analysis of Transportation, Communication, Utilities, and Technology Infrastructure
Value Chain and Supply Chain Concepts
Supply Chain Security Risks and Value
Commercial Documents and Customs Clearance
Commercial Documents and Customs Clearance
International Commercial Terms (Incoterms)
Module 04 LEVERAGING LOGISTICS IN GLOBAL SUPPLY CHAINS
Module 04 LEVERAGING LOGISTICS IN GLOBAL SUPPLY CHAINS
Global Logistics Strategy
Managing global inventory
Global Packaging and Materials Handling
Global Distribution Centers (GDC)
Modes of Transportation: Ocean, Air, Land, and Intermodal
Module 05 PURCHASING IN GLOBAL SUPPLY CHAINS
Module 05 PURCHASING IN GLOBAL SUPPLY CHAINS
Global Purchasing Strategy
Moving from International to Global Purchasing
Types of Global Purchasing Strategies
Strategies for Outsourcing
Supply Chain Network Design and Global Supplier Networks
Module 06 MAXIMIZING OPERATIONS IN GLOBAL SUPPLY CHAINS
Module 06 MAXIMIZING OPERATIONS IN GLOBAL SUPPLY CHAINS
Creating a Global Operations Strategy
Strategic Make-or-Buy Decisions in Global Supply Chains
Total Cost Analysis in Global Supply Chains
Supply Chain Operations Reference Model: 1PL, 2PL, 3PL, 4PL, and 5PL
Module 07 INTRODUCTION TO QUALITY
Module 07 INTRODUCTION TO QUALITY
Introduction to Quality
Need for Quality Control
Quality Assurance (QA)
Types of Quality Inspection
Steps in Quality Control
Objectives/Benefits of Quality Control
7 Tools and Techniques of Quality Control
Causes of Variation in Quality
Statistical Process Control (SPC)
Quality Circle
Total Quality Management (TQM)
Six Sigma Overview
RMA
RMA
Module 01 Introduction to retailing
Module 01 Introduction to retailing
What is Retailing
1.b Economic significance and opportunities in retailing
1.c Types of retailers
1.d Corporate retail chain
1.e Multi-channel retailing
1.f Benefits offered by electronic channel
1.g Retailing in emerging world
1.h Multinational brand and retailing in different tiers in India
Module 02 Retail market strategy
Module 02 Retail market strategy
2.a Target market retail format
2.b Building a sustainable competitive advantage
2.c Growth strategies
2.d Steps in strategic and retail planning
2.e Steps in operation management
2.f Evaluating competition in retailing
2.f Retail market information system
Module 03 Retail locations and Store Management
Module 03 Retail locations and Store Management
3.a Retail locations
3.b Factors affecting retail site location
3.c Retail location theories
3.d Factors affecting the demand for a region under consideration
3.e Attractiveness and evaluation of a retail site
3.f Store layout types and features
3.g Store design
3.h Merchandise presentation techniques
3.i Atmospherics
3.j Customer service GAPS model for improving retail service quality
Module 04 Merchandise Management and Pricing
Module 04 Merchandise Management and Pricing
4.a Objectives for merchandise plan
4.b Assortment planning process
4.c Establishing and maintaining relationships with vendors
4.d Pricing strategies
4.e Cost oriented
4.f Demand oriented pricing
4.g Competition oriented pricing
4.h Use of breakeven analysis
4.i Price adjustments to stimulate retail sales
Module 05 Retail Communication Mix and CRM
Module 05 Retail Communication Mix and CRM
5.a Communication programs to develop brands and build customer loyalty
5.b Methods of communicating with customers
5.c Planning retail communication process
5.d Retail branding
5.e Overview of retail CRM
5.f Collecting customer database
5.g Identifying target customers
5.h Developing and implementing CRM programs
5.i Use of technology in CRM
Module 06 Supply Chain Management
Module 06 Supply Chain Management
6.a Advantages of supply chain management
6.b Flow of information in supply chain
6.c Logistics distribution centre
6.d Quick response delivery systems
6.e E-retailing
6.f Outsourcing and reverse logistics
6.h Case study in the Indian context
Module 07 Introduction to Retail Analytics
Module 07 Introduction to Retail Analytics
7.a Introduction to big data
7.b Retail and Data Analytics
7.c Perceptual mapping in retail branding
7.d Market Basket Analysis
7.e Trade Area Modeling
7.f Retail Site Selection Modeling
7.g Competitor Threat Analytics
7.h Merchandise Mix Modeling
SAPM
SAPM
SAPM Videos
Unit 1 Introduction to Investment and Investment Avenues
Unit 1 Introduction to Investment and Investment Avenues
Investment
Comparison between Savings, Investment, Speculation, and Gambling
Objectives of Investment
Factors Influencing Investment Decisions
Steps in and Process of Investment
Investment Alternatives and Avenues
Real Assets and Financial Assets
Investment Attributes
Unit 2 Risk and Return Analysis
Unit 2 Risk and Return Analysis
Risk and Return
2.b Computation of Return
Total Risk
2.d Systematic and Unsystematic Risk
Measurement of Return and Risk
Understanding Beta and Its Use in Estimating Returns
Covariance and Correlation Coefficient
Unit 3 Modern Portfolio Theory
Unit 3 Modern Portfolio Theory
Modern Portfolio Theory (MPT)
Return and Risk of a Portfolio
Markowitz Efficient Frontier
Capital Asset Pricing Model (CAPM)
Single Index Model
Arbitrage Pricing Theory (APT)
Capital Market Line and Security Market Line
Portfolio Evaluation
Unit 4 Security Analysis
Unit 4 Security Analysis
Fundamental Analysis in Investment
E-I-C Framework Analysis
4.c Technical Analysis of Stock
Financial Chart Types
Chart Patterns Analysis
Financial Market Oscillators
4.f ROC, RSI, Volume of Trade
Support and Resistance Level
Exponential Moving Average (EMA)
4.i MACD, Japanese Candlesticks
Unit 5 Valuation of Securities
Unit 5 Valuation of Securities
Valuation
Understanding the Concept of Value
Factors Affecting the Value of Shares
Intrinsic Valuation Approach
Relative Valuation Approach
Efficient Market Theory
Behavioral Finance
Unit 6 Bond Valuation and Analysis
Unit 6 Bond Valuation and Analysis
Definition of 'Bond'
Current Yield
Yield to Maturity (YTM)
Yield to Call (YTC)
Price-Yield Relationship of Bonds
Bond Valulation and Pricing
Unit 7 Portfolio Management and Evaluation
Unit 7 Portfolio Management and Evaluation
Specification of Investment Objectives and Constraints
Selection of Asset Mix
Formulation of Portfolio Strategy
Selection of Securities
Portfolio Execution
Portfolio Revision
Portfolio Evaluation
Investment Performance Measures
SM
SM
Unit 01 Introduction to Strategic Management
Unit 01 Introduction to Strategic Management
Strategic Management
Key Terms in Strategic Management
Stages of Strategic Management
Strategic Management Model
Strategic Management: Benefits and Pitfalls
Comparing Business and Military Strategies
Vision and Mission Analysis
Process of Developing Vision and Mission Statements
Characteristics of a Mission Statement
Evaluating and Writing Mission Statements
Unit 02 Internal Analysis
Unit 02 Internal Analysis
Internal Audit and Resource-Based View (RBV) with VRIN/VRIO Framework
Integrating Strategy and Culture
Internal Audit in the Functional Areas of Business
Internal Audit: Finance/Accounting
Internal Audit: Production/Operations & Research and Development & MIS
Value Chain Analysis
Benchmarking
Internal Factor Evaluation Matrix (IFE Matrix)
McKinsey 7S Framework
Unit 03 External Analysis
Unit 03 External Analysis
External Audit in Strategic Management
PESTEL Analysis
Porter’s Five-Forces Model of Competition
Sources of External Information
Forecasting Tools and Techniques
External Factor Evaluation (EFE) Matrix
Competitive Profile Matrix (CPM)
Unit 04 Types of Strategies
Unit 04 Types of Strategies
Long Term Objectives
Levels of Strategies
Integration Strategies
Intensive Strategies
Diversification Strategies
Defensive Strategies
Generic Strategies
Means for Achieving Strategies
Tactics of Facilitating Strategies
Strategic Management in Non-Profit Organizations, Government, and Small Firms
Unit 05 Strategy Generation and Selection
Unit 05 Strategy Generation and Selection
Strategy Analysis and Choice Process
Strategy Formulation Analytical Framework
IFE/EFE Matrix
Competitive Profile Matrix (CPM)
SWOT and SPACE
BCG Matrix
Internal-External (IE) Matrix
Grand Strategy Matrix
Quantitative Strategic Planning Matrix (QSPM)
Culture and Politics of Strategy Analysis and Choice
Social Responsibility and Ethical Sensitivity in Strategy Evaluation and Selection
Unit 06 Strategy Execution
Unit 06 Strategy Execution
Transitioning from Strategy Formulation to Strategy Implementation
Strategy Execution: Need for Clear Annual Objectives, Policies, Allocation of Resources, and Conflict Management
Matching Structure and Strategy
Types of Organizational Structure
Do’s and Don’ts in Developing Organizational Charts
Issues Hindering Strategy Implementation
Unit 07 Strategy Monitoring
Unit 07 Strategy Monitoring
Strategy Evaluation Process, Criteria, and Methods
Three Strategy Evaluation Activities
Balanced Scorecard
Characteristics of an Effective Strategy Evaluation System
Contingency Planning
Auditing in Strategic Management
Guidelines for Effective Strategic Management
Monitoring Strategies in Line with Social Responsibility and Ethical Sensitivity
TAR
TAR
Module 01 Introduction
Module 01 Introduction
Objective Framework of Strategic Human Resource Planning
Human Resource Planning (HRP) Process
Assessing Manpower Requirements
Job Analysis
Job Design
1.g Job Descriptions
Job Evaluation
Module 02 Source Planning
Module 02 Source Planning
Recruitment
Internal and External Recruitment
E-Sources of Recruitment
2.d Methods Techniques and Procedures
Campus Recruitment
Non-Traditional Sources of Talent
Module 03 Selection
Module 03 Selection
Selection Process
Types, Techniques, and Tools of Selection
Selection Interview
Interview Process
Fundamentals and Mock Sessions
Reference Checks and Other Procedures
Module 04 Competency based Selection
Module 04 Competency based Selection
4.a Evaluation of Competency based Selection
Module 05 Placement Process
Module 05 Placement Process
5.a Job Offer and Induction Process
5.b Essentials Compensation Benchmarking
5.c Internal and External Parity
5.d Compensation Recent Trends
Module 06 Talent Retention
Module 06 Talent Retention
6.a Retention of Employees
6.b Factors affecting Retention
6.c Retention Strategies
6.d Impact on Attrition on Organizations
Module 07 Emerging Trends
Module 07 Emerging Trends
7.a Cost elements in Recruitment and Selection
7.b Evaluating the effectiveness of the Acquisition Team
7.c Recruitment and Selection Consultants
7.d Emerging Practices
TAX
TAX
Module 01 INTRODUCTION TO TAXATION
Module 01 INTRODUCTION TO TAXATION
1. Introduction to Taxation Law
1.b Overview of basic Concepts
1.c Determination of residential status
1.d Kinds of income
1.e Incidence of tax
1.f Tax free incomes
1.g Capital and Revenue Expenditure
Module 02 INCOME FROM SALARY
Module 02 INCOME FROM SALARY
2.a Chargeability
2.b Treatment of Various Allowances
2.c Perquisites
2.d Treatment of Provident Fund
2.e Profit in Lieu of salary
2.f Deductions from Gross Salary
2.g Retirement Benefits
2.h Computation of taxable salary
Module 03 INCOME FROM HOUSE PROPERTY
Module 03 INCOME FROM HOUSE PROPERTY
3.a Chargeability
3.b Annual value and its determination
3.c Deemed ownership
3.d Deductions from annual value
3.e Computation of taxable income
Module 04 PROFITS AND GAINS OF BUSINESS AND PROFESSION
Module 04 PROFITS AND GAINS OF BUSINESS AND PROFESSION
4.a Meaning of Business and Profession
4.b Incomes Chargeable under this head
4.c Computation of Taxable Income from business
4.d Computation of Taxable Income from profession
Module 05 CAPITAL GAINS
Module 05 CAPITAL GAINS
5.a Meaning of important terms
5.b Short term and Long term capital gain
5.c Cost of acquisition of capital assets
5.d Computation of capital gains
5.e Exemptions from LTGC
Module 06 INCOME FROM OTHER SOURCES
Module 06 INCOME FROM OTHER SOURCES
6.a Incomes taxable under income from other sources
6.b Deductions allowed
6.c Computation of GTI
Module 07 GOODS AND SERVICES TAX
Module 07 GOODS AND SERVICES TAX
7.a Overview of GST
7.b Dual structure GST Council
7.c Definition of Supply
7.d Levy and Tax Input tax credit
Module 08 CUSTOMS DUTY
Module 08 CUSTOMS DUTY
8.a Basic concepts
8.b Types of customs duty
8.c Assessable value and computation of total customs duty
8.d Baggage and Courier
2.a Identifying key market global drivers
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