Syllabus
RESEARCH METHODOLOGY - BBA433
Department |
Business and Management (BBA) |
Course Code |
BBA433 |
Total Teaching Hours/Sem |
60 |
Lecture Hours/Week |
4 |
Max Marks |
100 |
Credits |
4 |
Course Description
This course aims to provide students with basic concepts of research and its processes. It focuses on inculcating a research culture among students through hands-on learning experiences, equipping them with the necessary skills for identifying, analyzing, and interpreting business problems for informed decision-making.
Course Objectives
- Understand concepts, tools, and terminologies used in research.
- Identify methods for investigating different types of problems and questions.
- Gain hands-on experience with different research tools.
- Construct research questions based on critical appraisal of existing research.
- Develop research designs and analyze results to provide suggestions based on findings.
Course Outcomes
- CO 1: Demonstrate understanding of different research terminologies.
- CO 2: Identify research problems and questions.
- CO 3: Develop methodology for research problems.
- CO 4: Analyze data for business decision-making.
- CO 5: Propose suggestions based on research findings.
Units Overview
Unit 1: Introduction to Business Research (Teaching Hours: 6)
- Meaning, Objectives, Purpose, Types, Scope, and Significance of Research in Business and Industry
- Criteria for Good Research
- Ethics in Research
Unit 2: Research Process (Teaching Hours: 8)
- Steps in Research
- Identification and Formulation of Research Problem
- Extensive Literature Review
- Research Gap
- Statement of the Problem
- Need for the Study
- Variables: Meaning and Types
- Theoretical Framework
- Research Questions
- Deductive and Inductive Logic
- Identifying and Formulating Research Problem
- Diagnosis of Symptoms and Problem
- Setting Research Objectives
- Review of Literature: Purpose, Methods
- Hypothesis: Meaning, Purpose, Sources, Characteristics, Types, Formulation
Unit 4: Measurement Scales and Sampling Techniques (Teaching Hours: 10)
- Sample Design
- Steps in Sampling Process
- Sampling Methods: Probability and Non-probability
- Sampling Error
- Criteria for Good Sample
- Determining Sample Size
- Measurement: Types of Scales, Scaling Techniques
Unit 5: Data Collection (Teaching Hours: 10)
- Data Sources: Primary and Secondary
- Data Collection Methods: Survey, Observation, Interview, Focus Group Technique
- Data Collection Instruments
- Construction of Questionnaire, Schedule
- Characteristics of Good Instrument
- Errors in Measurement
- Reliability and Validity of Research Instruments
Unit 6: Data Analysis (Teaching Hours: 12)
- Data Processing: Editing, Coding, Tabulation
- Normality and Stationarity Test
- Pictorial and Graphical Presentation of Data
- Parametric and Non-parametric Hypothesis Testing
- Statistical Tools: Descriptive, Chi-square, t-test, ANOVA, Correlation, Regression
Unit 7: Report Writing and Presentation of Results (Teaching Hours: 4)
- Classification and Tabulation
- Research Presentation
- Types of Report: Research Proposal, Research Report
- Format of a Report: Layout, Precautions
- Citation and Referencing (APA, 6th Edition)
Essential References
- Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan.
Recommended References
- Bryman, Alan and Bell, Emma (2011), Business Research Methods, 3/e, Oxford University Press.
- Chawla, D., & Sondhi, N. (2011). Research Methodology: Concepts and Cases. New Delhi: Vikas Publishing House.
- Gupta, S. L and Gupta, Hitesh (2012), Business Research Methods, McGraw Hill Education (India) Private Limited, New Delhi.
- Krishnaswamy, K.N., Sivakumar, A.I., Mathirajan, M (2007), Management Research Methodology, Pearson, New Delhi.
- Kothari, C. R. (2009). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan.
- Krishnaswami, O., & Ranganatham, M. (2013). Methodology of Research in Social Sciences. Mumbai: Himalaya Publishing House.
- Majhi, P. R., & Khatua, P. K. (2013). Research Methodology (Concepts, Methods, Techniques and SPSS). Mumbai: Himalaya Publishing House.
- Srivastava. T. N and Rego Shailaja (2012), Business Research Methodology, Tata McGraw Hill Education Private Limited, New Delhi.
- Bajpal, N. (2017). Business research methods. New Delhi: Pearson.
Evaluation Pattern
Component |
Description |
Units |
Max Marks |
Weightage |
Total in Final Grade |
CIA1 |
Journal Review and Problem Identification |
1, 2, 3 |
25 |
100% |
25 |
CIA2 |
Hypothesis Formulation, Questionnaire Design & Sample Design |
3, 4, 5 |
20 |
100% |
20 |
CIA3 |
Data Collection and Analysis |
5 & 6 |
20 |
100% |
20 |
CIA4 |
Construct a Research Report and Presentation |
7 |
50 |
60% |
30 |
Class Participation |
|
|
5 |
100% |
5 |
Total |
|
|
100 |
|
100 |
See Complete Syllabus
See Complete Syllabus